Ways To Make Your Cafe Part Of The Community
If you own a small cafe, the best way to make it a thriving business is often to make it a part of the community. You want it to be the first place people think of when they want a comfortable place to sit and grab a cup of coffee. You want it to be a go-to spot for students, magazine readers, and professionals. So, how do you make your cafe a part of the community like this? Here are a few tips and ideas to get you started.
Host a community event.
This is a good kick-off point from which you can build. Host some sort of free event, and invite members of the community to attend. You could, for example, offer a board game event on a Saturday. Supply a variety of board games for visitors to play while there. Have some simple snacks out, but let guests buy and pay for coffee if they want it. This way, you will bring in some revenue during the event. People who stop in will get to know the space and are likely to come back. Make sure you keep the games from the party on a shelf. Some community members will come back just to play them again. You could even make free board game days a regular thing on the first Saturday of the month or such.
Offer discounts to those who serve the community.
Think of the people whose jobs are community-oriented. Teachers, firefighters, and police officers are good examples. Offer those people a discount on their coffee. It does not have to be huge. Even a 10% discount is a nice gesture that shows these patrons you appreciate their service. They and their families will begin visiting your coffee shop more often, and others will follow their lead.
Get involved in others' events.
When there is a community event hosted by another business or organization, get involved. Sponsor a local 5k race. Supply the coffee when the local knitting group meets. If there is a community fair, see what it takes to set up a booth. People will get used to seeing your cafe's name around, which will encourage them to stop by.
If you follow the tips above, you will have an easier time making your cafe part of the community. This will not only bring you more business but will help make owning the cafe more satisfying.
For more info, visit a local cafe.